Server Side Conversion Tracking
Set up server-side conversion tracking so purchases are reported accurately to Facebook, TikTok, Google and Bing despite iOS restrictions, ad blockers and cookie loss. Use when conversions are under-reported, when platform-reported purchases do not match real orders, when asked about Conversions API / Events API / offline conversions / CAPI, click id passthrough (fbclid, ttclid, gclid, msclkid), or when ad optimization has degraded after tracking changes.
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